{"id":14671,"date":"2011-04-04T12:52:49","date_gmt":"2011-04-04T10:52:49","guid":{"rendered":"http:\/\/www.article-marketing.eu\/comunicati\/senza-categoria\/on-web-communication-%7c-erik-malatini\/"},"modified":"2011-04-04T12:52:49","modified_gmt":"2011-04-04T10:52:49","slug":"on-web-communication-%7c-erik-malatini","status":"publish","type":"post","link":"https:\/\/www.article-marketing.eu\/comunicati\/internet\/sem-seo\/on-web-communication-%7c-erik-malatini\/","title":{"rendered":"ON Web Communication | Erik Malatini"},"content":{"rendered":"<p>Sono molti coloro che, anche oggi nel periodo del <strong>Web 2.0<\/strong>, continuano ad investire soltanto nel <strong>marketing offline<\/strong>, a tal proposito vorrei mettere a confronto le due <strong>tipologie pubblicitarie<\/strong>, in modo da farvi avere un idea pi&ugrave; chiara del motivo per cui dovreste iniziare a prendere in considerazione gli <strong>investimenti online<\/strong>.<br \/>&nbsp;<br \/>Sistemi di <strong>Marketing Tradizionale<\/strong> VS <strong>Web Marketing<\/strong>, ecco alcune differenze:<br \/>&#8211; Tipologia di azione: (Offline) PUSH &#8211; (Online) PULL;<br \/>&#8211; Tipo di promozione: (Offline) DI MASSA &#8211; (Online) PERSONALIZZATA;<br \/>&#8211; Canali di distribuzione: (Offline) TRAMITE INTERMEDIARI &#8211; (Online) DIRETTI;<br \/>&#8211; Parametri di controllo: (Offline) QUOTE DI MERCATO &#8211; (Online) VALORE DELLE RELAZIONI;<br \/>&#8211; Media e comunicazione: (Offline) GENERALISTA e SUPERFICIALE &#8211; (Online) SPECIFICO e PROFONDO.<br \/>&nbsp;<br \/>Ormai, oggi, e&#8217; diventato <strong>indispensabile avere un sito web<\/strong> ed investire in <strong>Internet Marketing<\/strong>.<br \/>Per <strong>promuovere<\/strong> al meglio la <strong>vostra attivita&#8217; in rete<\/strong> avete <strong>bisogno <\/strong>dei seguenti 4 elementi, ordinati per importanza:<br \/><strong>Creazione di un sito web<\/strong>, Attivita&#8217; e strategie di <strong>SEO <\/strong>(<strong>search engine optimization<\/strong>), <strong>Social Network Marketing<\/strong>, <strong>Campagne pubblicitarie<\/strong> PayPerClick.<br \/>I 4 elementi sopra riportati servono per <strong>costruire e promuovere il Brand<\/strong> <strong>e<\/strong> la vostra <strong>reputazione<\/strong>\/immagine <strong>online<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tipologie di Marketing a confronto: Marketing tradizionale VS Web Marketing.<br \/>Motivazioni e Chiarimenti sul motivo per cui e&#8217; necessario inziare ad investire anche Online.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[420],"tags":[23382,981,24700,426],"class_list":["post-14671","post","type-post","status-publish","format-standard","hentry","category-sem-seo","tag-investimenti-online","tag-marketing-online","tag-web-communication","tag-web-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ON Web Communication | Erik Malatini - Article Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.article-marketing.eu\/comunicati\/internet\/sem-seo\/on-web-communication-|-erik-malatini\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ON Web Communication | Erik Malatini - Article Marketing\" \/>\n<meta property=\"og:description\" content=\"Tipologie di Marketing a confronto: Marketing tradizionale VS Web Marketing.Motivazioni e Chiarimenti sul motivo per cui e&#039; 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