{"id":21223,"date":"2011-11-07T13:00:09","date_gmt":"2011-11-07T12:00:09","guid":{"rendered":"http:\/\/www.article-marketing.eu\/comunicati\/senza-categoria\/brian-sironi-una-creativit%c3%a0-poliedrica-con-un-debole-per-il-lighting\/"},"modified":"2011-11-07T13:00:09","modified_gmt":"2011-11-07T12:00:09","slug":"brian-sironi-una-creativit%c3%a0-poliedrica-con-un-debole-per-il-lighting","status":"publish","type":"post","link":"https:\/\/www.article-marketing.eu\/comunicati\/societa\/news-e-attualita\/brian-sironi-una-creativit%c3%a0-poliedrica-con-un-debole-per-il-lighting\/","title":{"rendered":"Brian Sironi &#8211; Una creativit\u00e0 poliedrica con un debole per il lighting!"},"content":{"rendered":"<p><strong>Sironi,<\/strong> un giovane designer di successo, dopo una lunga gavetta, trascorsa per un periodo negli Stati Uniti, oggi<strong> <\/strong>&egrave; annoverato tra i &#8220;big&#8221;, complice, il <strong>Compasso d&#8217;oro 2011<\/strong> vinto per <strong>Elica<\/strong>, la lampada a Led presentata al Salone del Mobile 2009 e premiata anche dall&#8217;internazionale <strong>Red Dot Design Award<\/strong>. Lampade, maniglie, imbottiti, sgabelli, una creativit&agrave; poliedrica. Negli ultimi mesi, Sironi ha partecipato a tutte le pi&ugrave; importanti fiere del settore: da <a href=\"http:\/\/www.archilight.it\/GetPage.pub_do?id=8a8a8ac1185ea8b401185f800bda03cd&amp;_JPFORCEDINFO=8a8a8ab7318a7c720132310a063703a3\">ABITAMI<\/a> al Cersaie, al Made ed &egrave; gi&agrave; al lavoro per il prossimo Salone. Il <strong>lighting<\/strong>, per&ograve;, rimane una delle sue grandi passioni. E ha un sogno nel cassetto: progettare lampade pi&ugrave; tecniche. Intanto, qualcosa bolle gi&agrave; in pentola&#8230;<br \/><strong> <\/strong><br \/><strong>Elica, vince il Compasso d&#8217;Oro. Presentamela: il concept, i plus..<\/strong><br \/>Il brief che mi ero dato era quello di progettare una lampada da tavolo a Led. Una lampada che fosse esclusivamente a Led e il Led doveva essere l&#8217;unica fonte di illuminazione con la quale potesse essere realizzata. Non volevo progettare una lampada &#8220;tecnica&#8221; o un prodotto di styling, desideravo invece che potesse durare nel tempo.<\/p>\n<p><strong>A che cosa ti sei ispirato?<\/strong><br \/>Mi sono ispirato alle forme pure delle grandi lampade del passato, come Atollo, Eclissi, Cobra. L&#8217;obiettivo dichiarato era creare una lampada senza tempo, capace di trasformarsi in un&#8217;icona. Questo &egrave; sicuramente il carattere distintivo di Elica: la sua forma &egrave; frutto della funzione, non vi &egrave; nessun dettaglio tecnico a vista, il braccio stesso della lampada costituisce l&#8217;interruttore, il cono &egrave; usato come base per conferire stabilit&agrave; all&#8217;oggetto. Ruotando il braccio la lampada si accende e si spegne, generando un effetto sorpresa. L&#8217;avvenuto spegnimento della lampada &egrave; supportato da un feedback sonoro che accompagna il movimento del braccio, un meccanismo semplicissimo ma efficace.<br \/>continua a leggere su Archilight<br \/>http:\/\/www.archilight.it\/GetPage.pub_do?id=8a8a8ac118545b3f0118552b0eb70167&amp;language=ITA<\/p>\n<p><strong>Sironi,<\/strong> a young and successful designer, after working his way up over the years, some spent in the United States, today is numbered among the &#8220;big&#8221; designers, thanks to the <strong>Compasso d&#8217;oro award 2011<\/strong> won for <strong>Elica<\/strong>, the LED lamp presented at the Salone del Mobile 2009 and the award also presented by the international <strong>Red Dot Design Award<\/strong>. Lamps, handles, cushions, stools, a many-sided creativity. Over the last few months, Sironi has taken part in all the most important fairs in the sector: including ABITAMI, Cersaie and Made and he is already at work preparing for the next show. <strong>Lighting<\/strong>, though, continues to be one of his great passions. And he has a dream waiting to come true: to design more technical lamps. Meanwhile, something is already bubbling in the pipeline &#8230;<br \/><strong> <\/strong><br \/><strong>Elica won the Compasso d&#8217;Oro. Introduce it to me: the concept, the plus factors&#8230;<\/strong><br \/>The brief I was given was to design a LED table lamp. A lamp that would be only LED and the LED had to be the sole source of lighting with which it could be accomplished. I did not want to design a &#8220;technical&#8221; lamp or a stylish product, rather I wanted it to last over time.<\/p>\n<p><strong>What inspired you?<\/strong><br \/>My inspiration came from the pure shapes of the great lamps of the past, like Atollo, Eclissi, Cobra. My declared aim was to create a lamp that was timeless, capable of being transformed into an icon. This, certainly, is the distinctive character of Elica: its shape is the fruit of its function, there is no technical detail in sight, the arm of the lamp itself constitutes the switch, the cone is used as a base in order to give it stability. Rotating the arm, the lamp is turned on or off, generating a surprise effect. Turning the lamp off is supported by a sound feedback, which accompanies the movement of the arm, a very simple but effective mechanism.<br \/>Read on Archilight<br \/>http:\/\/www.archilight.it\/GetPage.pub_do?id=8a8a8ac118545b3f0118552b0eb70167&amp;language=ENG<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sironi, un giovane designer di successo, dopo una lunga gavetta, trascorsa per un periodo negli Stati Uniti, oggi \u00e8 annoverato tra i &#8220;big&#8221;, complice, il Compasso d&#8217;oro 2011 vinto per Elica, la lampada a Led presentata al Salone del Mobile 2009 e premiata anche dall&#8217;internazionale Red Dot Design Award.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-21223","post","type-post","status-publish","format-standard","hentry","category-news-e-attualita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brian Sironi - Una creativit\u00e0 poliedrica con un debole per il lighting! 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