{"id":26317,"date":"2012-05-07T16:00:50","date_gmt":"2012-05-07T14:00:50","guid":{"rendered":"http:\/\/www.article-marketing.eu\/comunicati\/senza-categoria\/bancomail-a%80-arriva-in-italia-il-non-profit-email-award\/"},"modified":"2018-07-10T05:19:02","modified_gmt":"2018-07-10T03:19:02","slug":"bancomail-a%80-arriva-in-italia-il-non-profit-email-award","status":"publish","type":"post","link":"https:\/\/www.article-marketing.eu\/comunicati\/internet\/bancomail-a%80-arriva-in-italia-il-non-profit-email-award\/","title":{"rendered":"Bancomail \u2013 Arriva in Italia il Non Profit Email Award"},"content":{"rendered":"<p>http:\/\/www.bancomail.it\/blog\/index.php\/arriva-in-italia-il-non-profit-email-award\/Nel corso dell&rsquo;ultimo decennio il <strong style=\"color: #5e6568; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 19px;\">marketing per le organizzazioni non profit<\/strong> si &egrave; sempre pi&ugrave; specializzato, diventando quasi una disciplina a s&eacute; stante. Oggi torniamo a parlarvi di questo argomento per presentare un&rsquo;iniziativa che ben rappresenta l&rsquo;evoluzione del fundraising.<br \/>\nSi tratta della prima edizione del Non Profit Email Award, promosso da ContactLab nell&rsquo;ambito del <strong>Festival del Fundraising<\/strong>, per premiare le creativit&agrave; e le migliori strategie di email marketing per il non profit.<br \/>\nLe campagne che partecipano al contest possono essere consultate direttamente sul sito da tutti gli utenti, che esprimendo le loro preferenza determineranno la shortlist delle prime dieci che verranno presentate al festival. A decretare il vincitore saranno i partecipanti all&rsquo;evento, che si terr&agrave; a Castrocaro Terme. La premiazione avverr&agrave; l&rsquo;11 maggio e il vincitore ricever&agrave; una donazione di 2.000 euro.<br \/>\nQuesta iniziativa testimonia come l&rsquo;<strong>e-mail marketing <\/strong>mantenga ancora il <strong>primato tra i canali usati per il fundraising<\/strong>, come evidenziano anche i seguenti grafici pubblicati da Razoo:<\/p>\n<p>Risulta quindi evidente come le ONP non possano permettersi di trascurare le proprie campagne di direct marketing, ma debbano anzi cercare di innovare costantemente le loro comunicazioni. Consigliamo perci&ograve; di consultare la gallery del concorso anche per cogliere spunti interessanti ai quali ispirarsi per le proprie future campagne.<br \/>\nL&rsquo;importanza cruciale delle e-mail non implica tuttavia che i canali social vadano trascurati. Occorre anzi cercare di<strong>implementare e connettere le proprie campagne attraverso tutti i canali<\/strong> che si hanno a disposizione cos&igrave; da poterne sommare gli effetti positivi.<br \/>\nInfine bisogna ricordare che l&rsquo;e-mail marketing prima ancora di essere uno strumento di raccolta fondi &egrave; uno dei principali modi di costruzione e <strong>rafforzamento della relazione con i propri sostenitori<\/strong>, che a loro volta sono la linfa vitale per tutti coloro che operano nel terzo settore.<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E&#8217; nata un\u2019iniziativa che ben rappresenta l\u2019evoluzione del fundraising: il Non Profit Email Award.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[466],"tags":[20795,727,35506,15739,245,35507,35508,35509],"class_list":["post-26317","post","type-post","status-publish","format-standard","hentry","category-internet","tag-direct","tag-email","tag-festival-del-fundraising","tag-fundraising","tag-marketing","tag-no","tag-non-profit-email-award","tag-profit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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