{"id":30703,"date":"2012-11-14T10:16:55","date_gmt":"2012-11-14T09:16:55","guid":{"rendered":"http:\/\/www.article-marketing.eu\/comunicati\/senza-categoria\/the-bayer-tower-2\/"},"modified":"2012-11-14T10:16:55","modified_gmt":"2012-11-14T09:16:55","slug":"the-bayer-tower-2","status":"publish","type":"post","link":"https:\/\/www.article-marketing.eu\/comunicati\/arte-e-cultura\/the-bayer-tower-2\/","title":{"rendered":"The Bayer Tower"},"content":{"rendered":"

Sarà completata nella primavera del 2009 la nuova facciata multimediale che darà nuova luce alla vecchia sede della Bayer a Leverkusen.
Ex sede di uffici trasferiti in altri edifici, la vecchia costruzione sarà eviscerata e trasformata in una scultura multimediale visibile per miglia attorno.
La nuova torre, alta 122 m, verrà utilizzata come un impressionante strumento di comunicazione per i prodotti chimici e di assistenza sanitaria.
I 17.500 metri quadrati della facciata saranno dapprima racchiusi in un guscio di acciaio e tessuto trasparente resistente all’acqua, poi circa tre milioni e mezzo di Led saranno intrecciati a lattice e applicati alla maglia che riveste l’edificio, permettendo la visualizzazione di immagini in movimento e luci.
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The new multimedia façade is due for completion in spring 2009, adding new light to the Leverkusen-based old Bayer headquarters.
There are plans to gut and convert the former headquarters into a multimedia sculpture visible for miles around, while the offices have been moved to other buildings.
The new 122 m high tower will become an impressive communication tool for chemical products and health care purposes.
The 17,500 sq m façade will be initially covered with a clear and waterproof steel and fabric shell. Approximately three and a half million Led lights woven into a latex web will then be applied to the shell, forming animated images and light effects.
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Sar\u00e0 completata nella primavera del 2009 la nuova facciata multimediale che dar\u00e0 nuova luce alla vecchia sede della Bayer a Leverkusen.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[27],"tags":[26375,39548],"class_list":["post-30703","post","type-post","status-publish","format-standard","hentry","category-arte-e-cultura","tag-archilight","tag-bayer-tower"],"yoast_head":"\nThe Bayer Tower - Article Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.article-marketing.eu\/comunicati\/arte-e-cultura\/the-bayer-tower-2\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Bayer Tower - 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