{"id":543,"date":"2008-07-21T18:04:25","date_gmt":"2008-07-21T16:04:25","guid":{"rendered":"http:\/\/www.article-marketing.eu\/comunicati\/senza-categoria\/e-nata-la-community-ikea-family\/"},"modified":"2008-07-21T18:04:25","modified_gmt":"2008-07-21T16:04:25","slug":"e-nata-la-community-ikea-family","status":"publish","type":"post","link":"https:\/\/www.article-marketing.eu\/comunicati\/internet\/blog\/e-nata-la-community-ikea-family\/","title":{"rendered":"E&#8217; nata la Community IKEA FAMILY"},"content":{"rendered":"<p>COMUNICATO STAMPA<\/p>\n<p>Oggetto: IKEA ha scelto Olojin per lanciare la prima community dedicata ai possessori della Family Card.<\/p>\n<p>IKEA ha riposto la propria fiducia in <strong>Olojin<\/strong>, societ\u00e0 di Web Marketing and Design di Treviso, per lanciare la prima community IKEA Family. <\/p>\n<p>Il progetto di IKEA \u00e8 ambizioso: mettere in rete un nuovo spazio interattivo, dedicato a chi possiede la <strong>Family Card<\/strong> ed esprime il proprio stile attraverso il design e l\u2019arredamento IKEA. Dopo il successo dell\u2019esperienza mirata al target business, IKEA affronta una <strong>nuova sfida<\/strong>.<br \/>&nbsp;<br \/>Il social network funger\u00e0 da canale di comunicazione diretta a livello globale, con chi, attraverso i prodotti IKEA, ha personalizzato il proprio modus vivendi. La <strong>community IKEA<\/strong> \u00e8 un modo divertente per condividere insieme, a chi ama il marchio, la passione per l\u2019arredamento e il design. <\/p>\n<p align=\"left\">Partecipando si potr\u00e0 dare libero sfogo alla creativit\u00e0 e la fantasia non avr\u00e0 pi\u00f9 limiti. Interagire sar\u00e0 <strong>semplice<\/strong>: innanzitutto sar\u00e0 necessario aderire ad IKEA Family, si otterr\u00e0 cos\u00ec la Family Card. <\/p>\n<p>Quindi baster\u00e0 solo iscriversi alla community ed accedere all\u2019area personale. Qui si potranno inviare commenti, foto e video da condividere con il popolo IKEA. Le aree tematiche attive saranno tutte dinamiche. Gli utenti registrati potranno beneficiare di numerosi servizi attivi, comodamente con un click. <\/p>\n<p>L\u2019idea di puntare tutto su una community imprime al progetto un <strong>valore aggiunto<\/strong>. Questa tecnologia, a basso costo, ha un potere decisamente elevato: consente di conoscere le persone, capirne i bisogni, comprendere i cambiamenti, quindi permette di fare rete ampliando l\u2019offerta.&nbsp;&nbsp; <\/p>\n<p>Olojin \u00e8 stata scelta da IKEA per la sua pluriennale esperienza nel web 2.0 e le approfondite conoscenze nell\u2019attivazione e moderazione di community. IKEA ha chiesto ad Olojin di mettere a disposizione le proprie figure esperte in <strong>community managing.<br \/><\/strong><br \/>IKEA investe dunque su una nuova visione di internet: da un utilizzo del web in direzione up-down ad <strong>un\u2019ottica bottom-top. Ascoltare, comprendere <\/strong>quindi <strong>agire<\/strong> \u00e8 <strong>l\u2019IKEA KEY<\/strong> per cavalcare il cambiamento.&nbsp; <\/p>\n<p>La community \u00e8 gi\u00e0 attiva all\u2019indirizzo <a href=\"http:\/\/www.familyikea.it\/\">www.familyikea.it<\/a> .<br \/>Partecipare \u00e8 semplice e divertente, ti aspettiamo presto nella Community IKEA FAMILY!<\/p>\n<p align=\"left\">Per ulteriori informazioni contattare l\u2019ufficio stampa Olojin press@olojin.it<\/p>\n<p align=\"left\">&nbsp;<\/p>\n<p align=\"left\">&nbsp;<\/p>\n<p align=\"left\">OLOJIN SRL<br \/>Web Marketing and Design<br \/>Corte delle Rose, 8<br \/>31015 Conegliano<br \/>Treviso \u2013 Italy<br \/>www.olojin.it&nbsp;&nbsp;&nbsp; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>IKEA ha scelto Olojin per lanciare la prima community dedicata ai possessori della Family Card.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[978],"tags":[1493,1935,1934,1933],"class_list":["post-543","post","type-post","status-publish","format-standard","hentry","category-blog","tag-community","tag-familyikea","tag-ikea","tag-olojin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E&#039; 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