Life driven by innovative design e Sharing the Blue Gene sono i temi delle tavole rotonde organizzate durante l’IFA di Berlino?e ospitate da Haier. Come l’innovazione nel design aiuta a migliorare la vita di tutti i giorni e cosa stanno facendo i gruppi cinesi in questa direzione.
Haier ha promosso queste tavole rotonde sull’innovazione nel design e il “blue gene” all’IFA di Berlino. Sono intervenuti Aldo Cibic, Eric Ezechieli e Umberto Lago portando ognuno il proprio contributo e il loro punto di vista.
“If we think of how the change is happening in everyday life, a concept of sustainability can be related to the idea of optimizing spaces and functions. Because of the fact that many people are more and more working at home, domestic space is undergoing a process of hybridization.
The first example is the single-family house, the second is the emerging model of co- housing. In the first case the living area is becoming a place where you spend most of your time working from home, relaxing, cooking, eating, meeting people for work and friends; this means that all the technology is there (the TV is a monitor for work and leisure purpose), the dinner table is, during the day, at the same time a table for working, cooking and eating; everything has to happen with a high sense of aesthetic. The bedroom can become a place where a part of its main purpose is sleeping, but in the same time it can be a more private living room where you can relax, watching movies, etc.
The second example is the model of co-housing; basically it means a building where the domestic space is minimal and there are common areas like living spaces similar to the hotel lobbies: common kitchen and washing areas, common vegetable gardens…In this way we are going to have a small scale technology in the single apartment and a friendly bigger scale technology for the public space. Personally I am very fascinated by this typology, because is involving a sense of community.

These examples can be conceived as visions to inspire ideas on how technology can follow and satisfy the change to reach a more contemporary way of living.”
Eric Ezechieli – Sharing the blue gene
“Humans are used to thinking linearly because this was what it took to deal with the slow speed of change of ancient times. According to a linear approach, we tend to extrapolate the future as an incremental evolution form the past. However, things have changed: our lives are now characterized by exponentially accelerating dynamics, and we are collectively beginning to acknowledge the radical behavior and cultural transformation that such difference entails.
Thirty linear steps make thirty steps, while thirty exponentially doubling steps make one billion. During the last very few decades, population, resource depletion, pollution and other human impacts have grown to become orders of magnitude grater than they used to be. Humankind is suddenly perceiving the pressure of the planetary resources boundaries, as our Spaceship Earth is approaching its load limits. At the same time, our capacity to innovate and face the challenges we have created has exploded: a Masai kid in the African savanna, with an iPhone and wi-fi, has more access to knowledge than the President of the USA had only 15 years ago. Never before has humankind’s attention been devoted so strongly to solving our shared challenges.
The combination of awareness about problems, and capacity to solve them defines the very culture of the XXI century. The Blue Generation recognizes planet Earth as its home, and takes into account the positive and negative impacts it can have on a greater system. In this extreme situation, not only shall we innovate, but we must also assure that today’s solutions will not be tomorrow’s problems: our technological and cultural growth must be future-proof.
The most advanced and competitive businesses are riding the new cultural and market wave, driven by the awareness that each individual’s choice has an impact on other people, and the planet. But the real leaders are also contributing to growing the wave: they are systematically mobilizing their entire value chains, and even the competitors. The goal is to design and deliver new products and services, which will make it possible for seven, or even ten billion people, to thrive and satisfy their fundamental needs within the capacity boundaries of a finite planet.”