Gli utenti sono sempre meno pazienti di fronte a prestazioni scadenti di PC e applicazioni mobile web. La velocità fa la differenza. Milano, 29 novembre 2010 – Compuware, multinazionale leader nel mercato software e servizi per la gestione e il funzionamento ottimale delle applicazioni IT, annuncia che Gomez, la divisione aziendale dedicata alle prestazioni delle funzionalità del web, ha pubblicato oggi i risultati di una ricerca che mostra come buona parte di utenti web negli USA abbandona in un brevissimo lasso di tempo i siti che funzionano lentamente. Circa un terzo degli intervistati ha dichiarato che si accinge ad abbandonare i siti lenti in un intervallo di tempo compreso tra uno e cinque secondi. La survey, intitolata “When Seconds Count”, è stata condotta da Equation Research in USA per conto di Gomez e ha coinvolto 1.004 utenti di web e applicazioni mobile. L’indagine è stata realizzata tra il 25 e il 29 giugno 2010. I risultati del sondaggio offrono una prospettiva end-user del potenziale impatto delle normative ‘Net Neutrality’ e mostrano l’importanza della velocità per tutti i business sul web.
Per visualizzare tutti i risultati della ricerca, è possibile accedere al link http://bit.ly/aIQfsw
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Survey findings include:

Speed makes a difference when it comes to accessing a website:
• Nearly one-third (32 percent) of consumers will start abandoning slow sites between one and five seconds.
• 84 percent are only willing to try a slow performing website a few times before giving up.
• 39 percent say speed is more important than functionality for most websites, while only one in five rank greater site functionality as more important.

Speed also makes a difference when it comes to accessing a mobile site:
• A third of all web users are also using a mobile device to access the Internet.
• More than half of mobile users expect websites to load as quickly, almost as quickly or faster on their mobile phone, compared to the computer they use at home.
Slow load times are common and users feel frustrated with poor performance:
• Two thirds (67 percent) of users encounter a slow performing website a few times a week or more.
• More than a third (37 percent) said they would not return to a slow site, and 27 percent would likely jump to a competitor’s site.
• For mobile web users, slow website load times and poor formatting are the top two issues encountered on the mobile web.

Web users have visited sites and not been unable to accomplish their tasks:
• More than 80 percent of users say they have been unable to accomplish their tasks – such as completing a purchase or a financial transaction – on a specific website at least once.
• Nearly half (47 percent) say they have frequently abandoned sites where they couldn’t finish their tasks in the past three months.

“When web users encounter web or mobile site performance problems, their patience and loyalty run thin,” said Matt Poepsel, vice president of performance strategies at Gomez. “However, many companies fail to realize that seconds really do count because their customers refer to best-in-class web performers like Facebook, Google and Yahoo! as a measuring stick or standard for determining how fast all sites should be.”