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Questo traguardo importantissimo, segue di 3 mese l’annuncio della serie di schede grafiche ATI Radeon HD 5800, le prime GPU di AMD in grado di supportare le DirectX 11.
Il ritmo sostenuto con cui AMD ha consegnato i due milioni di schede grafiche è il risultato di un’attenta e aggressiva strategia adottata dall’azienda nell’ultimo periodo. Il successo riconferma l’impegno e il costante lavoro di AMD nell’offrire al mercato sempre prodotti tecnologicamente all’avanguardia aggiudicandosi il titolo di pioniere nella diffusione di schede grafiche che supportano la nuova libreria di Microsoft.
Inoltre, con l’introduzione di schede grafiche per il segmento notebook che vanno ad aggiungersi a quelle specificamente dedicate ai desktop, AMD offre ai propri utenti una scelta ancora maggiore e la possibilità di godere della migliore esperienza di visual computing oggi disponibile grazie alle DirectX 11.
Di seguito la notizia in dettaglio in inglese.
Per ulteriori informazioni:
Chris Hook – AMD Global Communications – (905) 882-2600 ext. 2672 – [email protected]
Anna Carzana, + 39 02.3008161, [email protected] Luisella Lucchini, + 39 02 700251, [email protected]
Millions of DirectX® 11 Graphics Processors Shipped by AMD
–State-of-the-art ATI Radeon™ series products establishes AMD as the standard for DirectX® 11 computing1 –
Las Vegas, Nev. — Jan. 7, 2010 — At the 2010 Consumer Electronics Show (CES), AMD (NYSE: AMD) today announced the shipment of its two millionth DirectX® 11-capable graphics processor to its technology partners, cementing AMD graphics as the standard for DirectX® 11 computing. This millions-shipped milestone comes just three months after the launch of the ATI Radeon™ HD 5800 series, the first DirectX® 11-capable graphics products from AMD. The fast pace with which AMD delivered two million next-generation GPUs is a result of an aggressive execution of the AMD “Sweet Spot” graphics strategy which positioned the company to more rapidly bring DirectX® 11 products to market across high-volume segments and popular price points, in combination with the positive reception of AMD’s DirectX® 11-capable graphics technology from PC users worldwide.
“Today’s milestone underscores the ingenuity and innovation that AMD poured into the DirectX 11-capable ATI Radeon™ Premium Graphics products,” said Rick Bergman, senior vice president and general manager, Products Group, AMD. “Fifteen weeks ago we introduced the ATI Radeon™ HD 5800 series graphics cards to the world, the first to support DirectX® 11 and powerful capabilities like ATI Eyefinity multi-display technology, with support for Direct Compute 11. Over the course of the last few months, we’ve shipped tens of thousands of DirectX® 11-capable graphics processors a week to technology partners who in turn put them into consumers’ hands. With this week’s introduction of the DirectX 11-capable notebook counterparts to our desktop family in the ATI Mobility Radeon™ HD 5000 series, an even larger base of users will enjoy the best visual computing experience available today.”
“Being first to market with new technology and initiatives gives a company a strong lead, and if properly managed, a sustainable advantage,” said Dr. Jon Peddie, founder and president, Jon Peddie Research. “AMD has been first to market with DirectX 11 graphics products, and as a result, all of the new DirectX 11 games have used those products as the basis for their development. This gives AMD a substantial advantage.”
· AMD @ 2010 International Consumer Electronics Show:
— For AMD press meetings please contact Sarah Vella at Bite Communications, [email protected] or (416) 217-0777
— VISION Experience Center: Grand Lobby (GL-8 and GL-10) of the Las Vegas Convention Center
— Facebook: AMD @ 2010 International CES
— On the Web: http://www.amd.com/ces
· Learn more about DirectX® 11: See the difference it can make, on AMD GAME!
· Relive “11 Days of Direct® 11”: Read about forthcoming DirectX® 11 games on AMD GAME!
· Video: See the performance difference DirectX® 11 makes in EA Phenomic’s BattleForge™, on YouTube
· Video: Game developers share their thoughts on DirectX® 11, on YouTube
· Product page: ATI Radeon™ graphics product information
· Twitter: Follow AMD graphics news on Twitter at @ATIGraphics
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.
AMD, the AMD Arrow logo, ATI, the ATI logo, Mobility, Radeon, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. DirectX is a registered trademark of Microsoft Corporation in the US and other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.
1. ATI Radeon™ graphics cards that support DirectX® 11 consist of graphics cards in the ATI Radeon™ HD 5900, HD 5800 and HD 5700 Series and the ATI Mobility Radeon™ HD 5800, HD 5700, HD 5600 and HD 5400 Series.
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